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“The press release is dead!”
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“The press release is dead!”

// 20 May 2015

That’s quite a statement. Personally, I don’t agree with it. But it seemed to be a sentiment shared by others when I presented at the recent ARCS Scientific Congress. It is a fact that modern communication has evolved rapidly through online and social media...

2015 Federal Budget Snapshot
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2015 Federal Budget Snapshot

// 12 May 2015

Tonight the Federal Government unveiled its highly anticipated second Budget – one that was markedly different from last year’s ‘repair job’ of the country’s apparently dire economic circumstances. This year, the declaration that ‘the age of entitlement i...

2015 Federal Budget Preview
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2015 Federal Budget Preview

// 11 May 2015

Highlights Small business package will cut small company tax rates, make crowdfunding more tax effective and provide Capital Gains Tax relief in some areas. Changes to the PBS will make subsidised medicines cheaper, but may cut into pharmacist and pharmaceutical...

Five ways to make your PR career successfully international
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Five ways to make your PR career successfully international

// 8 May 2015

Excelling in Public Relations requires cultural knowledge, deep understanding of local socio-economic landscape and strong relationships with journalists. For PR professionals looking to relocate, the good news is that you can be forgiven for lack of the above as lon...

What’s the big deal about interest rates?
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What’s the big deal about interest rates?

// 28 April 2015

Once again, the news cycle is filled with speculation about whether the Reserve Bank will cut interest rates next month. This raises a couple of questions. 1. Why all the noise? 2. Why should you care? Competing forces The noise – or economic commentary ...

Jon Wade on the launch of Weber Shandwick I/O
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Jon Wade on the launch of Weber Shandwick I/O

// 14 April 2015

Weber Shandwick Asia-Pacific has corralled several of its offerings, including content arm Mediaco, its digital team and Innovation Lab, and launched it as a practice it calls Weber Shandwick I/O (which stands for integrated operations). The practice brings together ...

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