All of us in the office were buzzing last week as news came through that the Australian team had been shortlisted for no less than five gongs, including the prestigious Agency of the Year, at the Campaign Asia Pacific PR Awards to be held in Hong Kong later next month. ...
Linkage of product to corporate brand particularly marked in China, Weber Shandwick survey finds View report | View infographic BEIJING, January 19, 2012 – A new global study commissioned by Weber Shandwick found that the company behind the brand is critical to co...
Survey announces top food trends for the coming year Food Forward 2012 examines top food stories and emerging trends in Australian kitchens. For more information contact the Consumer & Lifestyle team. Sydney, Australia: South American flavour combinations, Therm...
A very personal account of being part of the Weber Shandwick team in Australia When you spend more hours a week at work than you do anywhere else (awake), it's pretty important that your colleagues are easy to be with and well, mine are. At Weber Shandwick, I'm sur...
All of us at Weber Shandwick may have long been in the business of words, but we're increasingly in the business of fuelling emotions and creating experiences. To that end we decided it was time to tell our story in a different way. And so we set about creating a...
Our voice on reputation James Abbott, Strategic Counsel, gives an insightful look into the realities of reputation and what it means for business. IT doesn't take much to spook the markets these days. Rumour, speculation and conjecture fuel market volatility, giving ...
You know the feeling. Someone’s leaving. There are a few nice words. A small gift. Perhaps even some tears. You stand awkwardly at the open door, or cold window or airport gate, hand flapping in the vacant breeze, mouthing something like “it’s not goo...
According to Nielsen, the use of internet-enabled smartphones in Australia is now 43% and over 26% of smartphone users in this country accessed a social media property via theirdevice. For brands and agencies it is no longer about designing web sites. It is about d...