The key objective was to manage the media profile of the world’s most prestigious conference for business leaders, hosted by Forbes Magazine.

Held in Sydney in September 2010 over three days, the Forbes Global CEO Conference brought together more than 400 CEOs, business owners, entrepreneurs and thought leaders to discuss the future of the global economy. Attracting national and global media attention, this large-scale event required two months of meticulous planning to ensure the smooth management of one of the most notable gatherings of corporate and government leaders. Central to Weber Shandwick’s strategic approach was the definition of a clear set of industry and economic messages designed to cut through the multitude of concerns dominating the media environment in late 2010. Forbes tasked Weber Shandwick with ensuring these messages were clearly heard during a time of international uncertainty and risk.

Working closely with Forbes, the New South Wales Premier’s office and other leading organisations, Weber Shandwick managed media functions for the conference including two large-scale press conferences, and secured 467 media placements over a three-day period. Successful message visibility was achieved in all leading Australian business and national papers, and through broadcast media coverage with premier national and regional media outlets. Messages supporting the conference theme, “Full Sail Ahead”, and aligning with international economic predictions were present in all media coverage, leading William Adamopoulos, President and Publisher of Forbes Asia, to observe Weber Shandwick’s management of the event’s communications as “the best ever”.

For more information, contact the corporate communications team.