Weber Shandwick Shanghai appoints Adrian Peh as vice president

Adrian Peh, vice president, Shanghai

Weber Shandwick veteran Adrian Peh has returned to the firm as vice president in Shanghai.

In Peh’s new role, he will report directly to Darren Burns, managing director of Weber Shandwick in Shanghai and Guangzhou. Based on Peh’s deep experience in the consumer space—working with leading fashion, fragrance, cosmetic and sports brands—he will help to oversee the firm’s flourishing consumer team in Shanghai and add expertise in driving advocacy-based initiatives across all the agency’s practice groups in China.

"Adrian is a great addition in our drive to create advocacy for our clients in an increasingly complex Chinese communications environment,” said Burns. "The newly created position shows our clients that we continue to invest in the best people to offer them the best thinking and creativity on their programmes."

Peh previously worked as an account director in Weber Shandwick’s consumer practice in Beijing from 2005 to 2007. Peh’s agency career began at Weber Shandwick in his native Malaysia, where he served as a consultant in 1999.

Weber Shandwick’s China operations continued a strong tradition of growth in 2008, adding new domestic and international corporations to its client roster. And the firm has continued to make senior hires—including Sonny Yang, vice president, spearheading growth among domestic Chinese clients, and Peter Tou, account director in the corporate practice in Shanghai—to support its outstanding client growth.

	Nina Posada appointed as account director in Malaysia

Nina Posadas, account director, corporate/technology, Singapore

Nina Posada brings more than 12 years of in-house corporate communication and marketing experience to Weber Shandwick Malaysia, where she now heads the corporate technology practice.

Posada’s previous role was with NASDAQ-listed Flextronics International, one of the world’s largest electronics manufacturing services providers, as its senior communications manager for Asia. Based in Shah Alam, Malaysia, she built a team of marketing, web and PR professionals across the region and directed media relations, internal communications and marketing programmes in Asia to boost the business development and recruitment endeavours of the Company. During her tenure, Flextronics achieved resounding success in building its corporate image with various stakeholders in key locations such as China, India, Taiwan, Japan, Malaysia and Singapore, where Flextronics has a significant manufacturing footprint. Posada’s stint with the Flextronics allowed her to gain a unique understanding and exposure to the operational challenges of global OEMs across the market segments of mobile, consumer digital, computing, infrastructure, network services, components, software R&D and automotive.

Hailing from the bustling metropolis of Manila in the Philippines, Posada is an alumnus of De La Salle University Manila, one of the country’s premiere business schools.

	Australia hires augment healthcare and technology teams

Will Collie, account director, Sydney	Sally Thompson, account director, Sydney

Weber Shandwick Australia has promoted Will Collie and Sally Thompson to account director, further strengthening the office’s healthcare and technology offering.

"I am delighted to announce the promotions of Will Collie and Sally Thompson to account director. They are both integral to Weber Shandwick's growing business, and I am confident they will continue to provide innovative counsel and thinking that delivers great results and client recognition,” said Emma-Jane Granleese, managing director, Weber Shandwick Australia.

Collie initially joined the healthcare team in May 2007 as account supervisor and is responsible for managing communications programmes and providing counsel to a diverse portfolio of healthcare clients. Prior to joining Weber Shandwick, Collie spent five years working in the consumer and healthcare fields and has held both in-house and agency positions.

With six years’ experience specialising in telecommunications and consumer technology PR, Thompson plays a key role alongside head of technology, Lisa Popplewell, in building Weber Shandwick’s brand offering in Australia. Thompson joined the team in May 2007 and is responsible for managing the ongoing strategic counsel of the firm’s clients in this sector.

The promotions are reflective of the significant growth achieved in both practice areas in the past 12 months, as Weber Shandwick has broadened its specialist sector capabilities.

"By coupling valuable senior level talent, grown from within the organisation, together with new talent from among the best and brightest outside the business, Weber Shandwick provides a committed, creative team focused on understanding and thought leadership, while advocating compelling communications campaigns for our clients," said Granleese.