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Ning Shao
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Weber Shandwick recently extended its offering
in China with the launch of Powell Tate | Weber Shandwick, one of
the world's leading strategic communications and public affairs firms.
Powell Tate | Weber Shandwick in China will offer high-end, specialized
services to clients at the intersection of strategic business planning
and government decision-making. This combination is particularly relevant
in China, where key industries are mostly state-owned and business
success is often a dynamic interaction between government policy and
entrepreneurship.
The mission of Powell Tate | Weber Shandwick is to help clients achieve
their business objectives in the fast-growing China market. With its
unique depth of counseling talent and expertise in crafting strategic,
result-oriented communications on high-profile public policy issues,
Powell Tate | Weber Shandwick offers clients innovative ideas and
insightful strategies on how to achieve a leading position in China.
Ning Shao, a veteran of strategic business development and public
affairs will head up Powell Tate | Weber Shandwick in China. Shao
has counseled more than one hundred international firms about conducting
business in China over the last 20 years, including management of
the China operations for the State of Maryland, USA. More recently,
he led Weber Shandwick's team on the global communication campaign
supporting Shanghai's successful bid for the World Expo 2010. Shao
is supported by a growing team of public affairs professionals in
Beijing and Shanghai.
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"China's increasing presence and influence
in global business, trade, investment and public policy issues means
that Chinese and multinational companies, foreign governments and
non-government organizations need to integrate strategic communications,
media relations, marketing and public affairs outreach to achieve
their business or policy objectives," Shao said. "Powell
Tate | Weber Shandwick's team of experienced professionals will help
clients develop long-term strategies and programs for the China market."
The firm's China operation will work closely with Weber Shandwick
offices in Washington, D.C., Brussels, London and other global markets
to coordinate public affairs programs. Powell Tate | Weber Shandwick
also will collaborate closely with Weber Shandwick's substantial existing
public relations service offering in China, centered on offices in
Beijing, Shanghai and Guangzhou.
For more information about Powell Tate | Weber Shandwick, please visit
www.powelltate.com or contact
Ning Shao at nshao@webershandwick.com
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Ning Shao, managing director
of Powell Tate | Weber Shandwick and Expo team leader, signing
an agreement at Shanghai City Hall with Dai Liu, deputy director
general of Bureau of Shanghai World Expo Coordination and
chairman of Shanghai Expo Group.
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| David Bell co-chairman of IPG,
giving a gift to Vice Mayor of Shanghai Zhou Yupeng at Shanghai
City Hall. |
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| David Bell meeting with Zhou Yupeng
at Shanghai City Hall. |
A global Interpublic team, led by Powell Tate | Weber
Shandwick was appointed in May by the Bureau of Shanghai World Expo
Coordination to develop the Marketing Development Master Plan for
the 2010 Shanghai World Expo. The team will be working on the strategic
master plan that covers sponsorship, licensing, event management,
visitor management and leasing plans for the World Expo 2010. A
contract for the project was signed at Shanghai City Hall at a ceremony
attended by the Honorable Zhou Yupeng, Shanghai Vice Mayor and Chairman
of Bureau of Shanghai World Expo Coordination, and Interpublic’s
Co-Chairman, David Bell.
The city of Shanghai won the right to hold the 2010 World Expo following
an international bidding process in late 2002. The Expo aims to
attract some 200 countries and international organizations as exhibitors,
and as much as 70 million visitors from both China and overseas
– a record for a World Expo. The Expo site in central Shanghai,
at 5.28 square kilometers (2.04 square miles), will be the largest
site in the 150 year history of international expositions.
"Interpublic is proud and privileged to be involved in the
marketing effort for the Bureau of Shanghai World Expo Coordination
as we recognize the vital importance of the Expo, not only to Shanghai,
but to China and to the global exposition movement," said Mr.
Bell. "We are keen to forge a long-term partnership with the
Expo Bureau over the next five years leading up to 2010 and we are
committed to harnessing the full power of Interpublic’s global
resources through a seamless coalition of best-in-class companies
spanning the entire marketing services spectrum."
Harris Diamond, CEO of Interpublic’s Constituency Management
Group that includes several of the Interpublic brands involved in
the Expo project, added: "Three years ago, we were fortunate
that Weber Shandwick was asked to work with the Shanghai government
on the successful global communication campaign to secure this historical
opportunity for the city to host the World Expo 2010.
"We are ready now to take up the challenge for promoting Shanghai
Expo 2010 itself, and have put together a worldwide Task Force of
our best and most experienced consultants coming from our top global
brands including Weber Shandwick, Octagon and Jack Morton and we
will bring our Total Integrated Marketing Solution to the Shanghai
Expo."
Mr. Bell said to ensure the smooth execution of the Expo project,
Interpublic had appointed Ning Shao, Managing Director of Powell
Tate | Weber Shandwick in China, to lead its Shanghai Expo Task
Force team. He will be supported by Cris Dawes, Interpublic’s
Executive Vice President for Asia Pacific Collaboration & Growth.
Weber Shandwick has recently been named "Agency
of the Year" by both PRWeek and The Holmes Report (Sabre Awards),
and to top it off also achieved the highest agency rating from the
Advertising Age. This marks the first time that one firm has won
all of the major industry awards.
Harris Diamond, CEO of Weber Shandwick, commented on the agency’s
success: "Our creative and strategic work, dedication to client
service and commitment to quality day in and day out are what set
Weber Shandwick apart."
At the International Sabre Awards dinner held on 18
May in New York, when presenting the Agency of the Year Award, Paul
Holmes, the sponsor, spoke to the audience about Weber Shandwick’s
merger and the remarkable achievements in growth and quality client
work that has been achieved since.
Weber Shandwick in Asia Pacific achieved their best results ever
at the International Sabres with three finalist entries:
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Australia, for
the launch of the DHL Export Barometer on behalf of client DHL
(in the Commercial Services category) |
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Thailand, for
a stakeholder engagement program in connection with proposed
hydro
dam development on behalf of the Laos Government (in the international
category) |
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Hong Kong (with
support from Thailand and other offices) for handling PR at
the
International AIDS conference at Bangkok in July 2004 (in the
not-for-profit category) |
Overall, Weber Shandwick had 20 finalist client
and account teams represented at the Sabres, and were awarded three
Silver Awards and one Bronze Sabre Award on the night.
Economist Conferences selected Weber Shandwick in Hong Kong to
support their upcoming high profile events: the Ninth Asia Pacific
Telecommunications Roundtable and the Seventh Asia Pacific Pharmaceuticals
Roundtable. Each event will host around 100 top executives from
the respective industries and Weber Shandwick will be profiled as
the official public relations agency for the events.
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The technology event attracted
CEOs from the world’s leading technology enterprises
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Weber Shandwick is highly recognized as one of the leaders in the
technology PR industry. In April 2005, the China technology group
teamed up with Dasar, publisher of the Red Herring magazine and
organizer of many of the leading technology events in the world,
to support the Asia Technology Roundtable Exhibition (ATRE) in Beijing.
The technology event attracted over 200 CEOs from the world’s
leading technology enterprises and upcoming companies across Asia.
Weber Shandwick helped ATRE create awareness of the event in the
Chinese and Asian technology communities by organizing a press conference
prior to the event for both Chinese domestic media and foreign correspondents
from leading wires and publications.
Olle Binkhorst, Development Manager at Dasar, responsible for the
ATRE 2005 event commented, "Weber Shandwick attracted premium
media attention and exposure for some of our key speakers, including
IBM, eLong.com, China Netcom and Kaspersky Lab. We always believe
in public relations as a key ingredient for the success of our events
and the success of our participants. Weber Shandwick certainly has
helped us to grow our event this year to create a buzz in the industry."
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