Weber Shandwick recently launched its China website
– www.webershandwick.cn.
The bi-lingual site has been developed for current and potential clients,
and employees within our network, to find out more about Weber Shandwick’s
services and capabilities in China. The new website showcases campaigns,
thought leadership and a comprehensive overview of local market services.
The three main sections of the website are:
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Weber Shandwick
Express: covering Weber Shandwick news from staff promotions
to award highlights |
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Client News:
showcasing notable new business wins and campaign case studies
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China Connect:
the most recent issue of China Connect, the china office's online
newsletter and a catalogue of previous issues is also posted
on the site |
In recent years, Weber Shandwick in China has won new business and
significantly expanded its staff growth. The region’s client
roster includes many of the world’s leading brands giving Weber
Shandwick in China the opportunity to work on many high profile campaigns.
David Liu, managing director for Weber Shandwick in Beijing, explains,
"We now have an online presence that reflects our achievements
in China and allows us to communicate effectively in response to the
mounting interest shown in our agency."
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| Baxter Jolly |
Baxter Jolly has been appointed as managing
director of Weber Shandwick in Singapore. Baxter joins the firm
from GolinHarris, where he has been Singapore’s managing director
since early 2004.
Before joining GolinHarris in 2003, Baxter was executive director
at a leading Japanese agency, Cosmo, providing counsel to a number
of multinational clients based in Tokyo and Osaka. From 1999 to
2002 Baxter led the corporate, travel and financial practice at
Fleishman Hillard in Hong Kong.
A Malaysian national and Singapore permanent resident, Baxter entered
the public relations consultancy business as a senior consultant
with Ludgate Asia (which subsequently became part of Weber Shandwick)
in Hong Kong in 1998. He holds a bachelor’s degree in politics
and history with joint honors from Queen Mary College and the School
of Oriental and African Studies, University of London and a diploma
in law from Wolverhampton University in the United Kingdom.
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| Walter Hueber |
Walter Hueber has been promoted to vice president
and strategy director of Weber Shandwick’s Beijing office.
In his new role, Walter will assist in managing the Beijing office,
support overall new business development, drive new business initiatives
and act as overall head for strategy. Walter will remain as the
technology division leader.
Walter has been with Weber Shandwick for more than five years and
has been director of technology for China for more than two years.
Walter has been driving or working alongside colleagues in other
offices on a number of winning pitches, including Bayer Pharma,
The Bahamas, Heineken and most recently, Microsoft MED.
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| Maggie Guo |
Maggie Guo has recently been appointed as human
resources manager, China. Maggie is based in Beijing and reports
directly to the human resources director for Asia Pacific, Shobha
Devi. She primarily focuses on strategy and execution for recruitment
and retention; as well as learning and development in China.
Maggie brings with her more than 15 years extensive human resources
experience with blue chip multinationals. She has worked with Burson-Marstellar
for three years, helping set up their operations in China, in the
cities of Beijing, Shanghai and Guangzhou.
She has taken over this role from Melody Chang who has been appointed
business administration manager, China.
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| Emma-Jane Granleese |
Emma-Jane Granleese has been promoted to senior
vice president and creative director of Weber Shandwick in Sydney.
Concurrently leading the consumer practice, Emma-Jane will review,
monitor and oversee the creative output of the agency, both in relation
to its clients and its own market position.
Enhancing Weber Shandwick’s position in Sydney as an "ideas-house",
the creative director role has been introduced to further build
and emphasize this reputation.
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| Shiva Kumar |
Shiva Kumar has been appointed as account director
within the corporate practice in Sydney. Shiva has been with Weber
Shandwick in a contracting role since mid June but was recently
appointed in a full time capacity. In his role as account director,
Shiva will be focusing on building Weber Shandwick in Australia’s
technologies offering within the corporate practice, as well as
growing the financial services sector.
Shiva has more than eight years professional experience in the communications
industry, five of which have been specific to the technology sector.
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| google earth |
Weber Shandwick offices across Asia Pacific are getting ready to
expand their cultural insights as they participate or host colleagues
from around the region. In July, Weber Shandwick launched the Asia
Pacific Exchange Program, a new regional initiative which will give
colleagues a taste for a different market and culture as well as
help to further their experience and skills.
This year’s winners, who were nominated by their managing directors
based on business rationale and individual merit, have the opportunity
to travel to another office in Asia Pacific for at least two weeks.
The program has already proven to be a valuable experience. Nea
Ferrier, an account supervisor in the Hong Kong corporate and technology
team has already participated in the program and traveled to Japan:
"I have worked "virtually" with a number of Japanese
colleagues over the last couple of years so the chance to meet them
face-to-face was wonderful. The exchange helped me gain a deeper
understanding of the Japanese market as well as differences and
similarities in the challenges and opportunities that we all face
as PR professionals."
To read more about Nea’s experiences on her exchange, click
here
The winners of the internal Weber Shandwick | Making a Difference
awards program have been announced, honoring the offices and professionals
in the Weber Shandwick global network who are engaged in outstanding
pro bono and community relations work. The program also highlights
the agency’s commitment to supporting the communities we work
in.
The judges reported that their decision was not an easy one, receiving
entries about pro bono efforts supporting a range of worthy causes.
On behalf of the network, Weber Shandwick will make a financial
contribution to each of the below pro bono clients.
The
winning campaigns are:
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| Weber Shandwick and IPG colleagues
built a house for a family on the Island on Batam,
Indonesia as part of the Habitat for Humanity program. |
Habitat for Humanity, Singapore – Habitat
for Humanity, a global non-profit organization that seeks
to eliminate poverty and homelessness, asked our Singapore
office to help them achieve a higher level of volunteer
participation, increase corporate sponsorship and expand
outreach to a wider public. After conducting extensive
research on four key audiences and articulating the value
propositions Habitat had to offer each, the Weber Shandwick
team developed a full range of online and offline information
materials targeted for each audience. With these tools
in hand, Habitat formed eight Global Village teams in
the first half of 2005 and is scheduled to send out five
teams by the end of the year. |
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A global healthcare team from
Weber Shandwick created a campaign to support global
awareness of osteoporosis
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International Osteoporosis Foundation (IOF) –
A global healthcare team from multiple Weber Shandwick
offices on three continents created a campaign to support
global awareness and encourage policymakers to promote
greater access to screening for the prevention of osteoporosis,
a devastating bone disease that affects millions of people
worldwide. To meet the IOF’s objectives, the Weber
Shandwick team created a media toolkit for national osteoporosis
organizations, leveraged World Osteoporosis Day activities
around the world, launched a new advertising campaign
in Asia and brought together osteoporosis experts with
70 stakeholders from 20 European countries. The global
campaign reached more than 50 million households and significantly
increased the number of people requesting preventative
screening for osteoporosis. |
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| Weber Shandwick’s Chicago
office launched a new charter school designed to
address childhood obesity and the need for quality
education in inner city schools. |
Namaste Charter School – Weber Shandwick’s
Chicago office has applied its expertise in health and
nutrition issues to launch a new charter school designed
to address two of the biggest health and education issues
today – childhood obesity and the need for quality
education in inner city schools. The objectives of the
campaign for the Namaste Charter School were to drive
student enrollment and secure funding from prospective
donors. Our Chicago team created a differentiated identity
highlighting the school’s emphasis on physical fitness
and nutrition, produced marketing materials for potential
students/families and donors and increased awareness through
substantial coverage in top national and local media outlets.
These efforts helped the Namaste school exceed its enrollment
target and double its year-one fundraising goal. |
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The Making a Difference program was launched in 2004 in order to
bring together the diverse community relations and pro bono initiatives
of the network.
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The 2004 Leadership Award winners
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In September, 18 Weber Shandwick employees together
with 19 other IPG colleagues, spent two and a half days on the island
of Phuket, Thailand for the 2005 Leadership Awards Retreat.
The Asia Pacific Leadership Awards recognize and reward selected IPG
employees at all levels, who have made a meaningful contribution towards
the collective success of the company. The strict selection criterion
involves evaluating which colleagues exemplify the ethos of leadership
in their working environment. The award entrants write down their
contribution according to the following categories: client leadership;
market leadership; workplace leadership; and operational leadership.
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The WeberWorks Weekly, was presented
at the retreat which showed a “day-in-the-life”
of someone at Weber Shandwick.
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One of the 2005 winners, Catherine Yuen from Weber
Shandwick in Hong Kong, found the experience extremely rewarding,
"The retreat was a fantastic opportunity to meet other people
in our network. We also had a chance to get to know those who work
for the other IPG brands," said Catherine.
The retreat involved a welcome dinner and a series of creative presentations
about each brand. Weber Shandwick’s presentation was created
by Barkha Pande, an account supervisor from the Singapore office.
Barkha presented the WeberWorks Weekly, a newspaper detailing a "day-in-the-life"
of someone at Weber Shandwick.
There were also outdoor team building exercises and case study presentations
which involved teams made up of people from different brands working
together on a single project.
"It was interesting and worthwhile to work with people with totally
different perspectives and ideas," said Catherine. "It was
also a lot of fun!"
The rapid expansion of Weber Shandwick's Beijing office has required
relocation to a larger office. The move took place in early August.
The new address and contact numbers are as follows:
Weber Shandwick - Beijing
18/F, Building C, SOHO New Town,
No. 88 Jianguo Road
Chaoyang District, Beijing 100022
General line: + 86 1 0 8580 2022
Fax number: + 86 1 0 8580 4824/34
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