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Consumer and Lifestyle

Consumer and Lifestyle

Committed to providing excellence in consumer brand communications, the lifestyle team is made up of vibrant, global talent who blend together to create innovative campaigns, drive demand and achieve unparalleled results.

At Weber Shandwick, we understand how to talk to every audience and specialize in powerful storytelling to build brands.  Our approach is as much about fueling conversations to generate positive brand connections as it is about identifying the right medium for your brand story.   From product launches to events that sizzle, we put the consumer mindset at the center of every opportunity.

And in a world where today’s consumer is constantly connected, we understand the evolution of media consumption and push PR beyond the edges of traditional media to reach them where they live, work and play.  Some of the most powerful tools in our arsenal are the long-term relationships we’ve developed with key media (both traditional and digital), who work closely with us to identify fresh, creative content.

Through a true collaborative spirit across practices, there is also a competitive advantage for client partners based on our strong knowledge of the legislative, environmental and scientific issues brands often encounter.

Spanning industries from Food and Beverage; Health and Wellness; Home and Lifestyle; Spirits and Wine; and Fashion and Beauty, the partnerships we develop with clients is the cornerstone of success.

For more information contact Marie Najjar, Head of Consumer and Lifestyle

Image credit: Weber Shandwick

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