The online and offline worlds have become connected. Today, audiences engage with businesses across multiple platforms – and Weber Shandwick understands that the right communications campaign has to reach the right stakeholders offline and online.
Social media has changed the way we interact and communicate with each other. Search engines have changed the way we make decisions. Online has changed the way our perceptions are formed. Reputation is no longer solely in the hands of brands or the media.
For individuals and organisations: digital communications and social media are business critical.
We believe that social media and communications are driven by human story. The ability to tell those stories is paramount to what we do. Through communications, content and community – this is our craft, on a digital platform.
For more information contact Cameron Thorburn, Vice President, Digital
Image credit: Jason Howie