After earning a Master’s degree specialising in International Public Relations, Heidi’s career immediately began crossing borders.  A consumer PR specialist and true media mind, Heidi has proven expertise in innovative program development for major brands ranging from commodities to cooking schools.  Over time, her personal passion points and professional focus have merged to create a hub for adventures across food, beverage and culinary arts. In fact, after work you’re most likely to find Heidi in her lab (i.e. home kitchen) creating, destroying or mimicking recipes.  Beyond that, she has harnessed her interest in world culture to fuel insights that inform powerful brand connections and create compelling storytelling zones. Heidi joined Weber Shandwick in 2009 and has managed multidiscipline campaigns and stewarded relationships with clients such as the National Pork Board, McCormick, Le Cordon Bleu and the Wine Market Council. Heidi is an avid passport stamp collector and before relocating to Sydney, she lived and worked in London, New York and Chicago.